Alternative Flooring

At Alternative Flooring we have that spark of curiosity that inspires flooring to be different. We are proud to be the first exclusive floor company to be a CoolBrand, chosen for our style, desirability, authenticity, uniqueness, originality and innovation. We are a brand people are excited by.

So what makes us different? At Alternative, we are passionate about creativity and innovation. With a cheeky sense of humour, our modern mix of award-winning natural fibre and wool collections explore texture and celebrates colour in carpet, rugs and runners.

Our customers love our expertise and experience, after all, flooring is a major investment. That’s why people can also expect great service from us.  When it comes to the provenance of our flooring, we make products that are ethical and sustainably sourced. In other words we are a breath of fresh air.

Innovative. Creative. Natural. Fun. Lets face it, we are a rare thing, a flooring brand you can love and trust. Be yourself, be alternative.